Online Marketing is for everyone, not only for giant corporate brands. Online marketing is also great for local businesses and this article will explain the reasons why.
People search online at global, national and local levels
Technology is an inevitable part of our lives. We can never avoid it and we don’t want to avoid it. It does not matter if we are doing an internet research on a global, national or local level. For research needs, we rely on the internet 99% of the time. At present, we use the internet in everything we do. This implies that local businesses must be also present in the World Wide Web. You have local customers who are eager to find you online.
New Residents transferring to your area
Many local businesses have built up loyal customers in many years because they have been in the same business for many generations. On the other hand, there are other local customers who just moved in to area and they do not have this generational relationship with your business. This does not imply that they are not interested in knowing you and it does not signify that that they will not become the next generation of loyal customers.
One day, they may wander around the streets and discover your business. However, there is a higher probability that they would rely on the internet to look for local businesses online. This method is easier, faster and more informative. If you do not promote your business online, these local customers might not even know about you. Instead, they will develop loyal local relationships with your rivals.
Statistics tell the truth
These statistics will convince you on the importance of online marketing for local businesses. A survey was conducted and 1000 people were requested to provide information on their news sources and their means to find information about local businesses.
The survey arrived at the following statistics:
• 47% of the respondents rely on the internet for local information
• 36% make use of search engines
• 31% read newspapers
• 22% based their information on word of mouth from friends and family
• 8% are watching TV
• 5% are listening to local radio stations
Thus, without any doubt, online presence is the key to success in local business marketing.
Where and How to Market Local Businesses Online
Below are the list of great places where local businesses can start advertising their products and services online.
• Google Places (maps)
• Yelp (reviews)
• Internet Yellow Pages (business listings)
• City Search
When placing your local business information on these sites, these are some important things you should remember:
• make sure that all the data is optimized for each service
• see to it that all the information is consistent
• always indicate your company name, address, local phone number, map directions, optimized images, rich media, coupons, social sharing and links to positive reviews about your products or services
• all information should be up-to-date at all times
Now that you know the reasons why you should market your local business online and the steps to do this kind of marketing, you should now translate all of these into action.